Posera is a new approach to pilates, being embedded with smart technology to help aid users in becoming their best selves.
Providing an approchable and enjoyable experience for users
To gather user research, a survey was sent out to 12 people who have a range of experience with pilates.
Pilatese is a luxury price, Posera aims to match that price with the experiance
Posera Smart Reformer
New users who have limited experiance
Current users who want to improve
Who
Barrier of entry is quite large so it discourages users from progressing
The equipment can also be intimidating to new users
New users aren't willing to pay a premium price for a consuring experiance
Why
Research
Key Insights
How It Works
Ideation Sketches
CMF Pallet
Moodboard
99% of interviewees were female
Gender
Male
24-27
40+
20-23
female
Age
Majority of interviewees were in there early-mid 20's
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People felt as if they would like to have more ways to improve outside of the class.
People would like to know what movements they are doing before going into the class.
Materials
Finishes
force plate is installed in the carriage bed and head mats to analyze the users weight distribution during active workouts.
Once the user steps in the reformr plates, the activate and begin tracking users movements.
Once the class begins the camera syncs with the reformer to analyze users posture during the workout to find painpoints.
Once the workout is complete the camera and force plate will conmple the useres data and will fins the pain points in the workout. It will then send ways the user can improve outside of class to feel more sucure and confident in their movments.
The color choices for the cmf Pallet were inspired by the culture surrounding pilates. Usually people will gather at the studio and then grab coffee after in an endearing tradition of connection within the fitness community.
Aluminum
Stainless Steel
Plastic
Matte Finish
Gloss
Powder Coating
Handle
Camera
Reformer
People are often confused and intimidated by the instruction and movements
